Does your website clearly articulate the value proposition and call-to-action? Online marketers often struggle with this process because it is a combination of balancing responsive web design with strategically placed content so that images and text are easy to comprehend without being too abstract or jarring in meaning.
When you review your landing page content does it give you any sense of urgency or the need to take immediate action? There are two aspects to consider here: the internal component which is what the visitor feels when they land on the page; and the external component which is what the online marketer does to persuade the reader. Tone, offers and deadlines all influence external urgency.
CRO Strategy Inhibitors
It is important to be aware of the details that can sabotage your best efforts with conversion rate optimisation, too. Some of these inhibitors are:
What are the potential misgivings that a visitor could have in regards to completing a conversion action? Do you have the visitor’s trust? Have you established enough credibility?
Other online marketing strategies like banner ads and other responsive design features could interfere with your landing page. Always review the objective of your specific landing pages and view it from the perspective of a potential lead. This will help you visualise issues so that you can rectify them.
Generally, more visual inputs and action options your visitors have to process, the less likely they are to make a conversion decision. Minimising distractions like unnecessary product options, links and extraneous information will increase the conversion rate.